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Data & Analytics

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Data & Analytics

At Web Hawkes, our Data & Analytics services help you make smarter, data-driven decisions. We analyze user behavior, traffic patterns, and performance metrics to uncover meaningful insights that guide your marketing strategy. With clear, actionable data, you gain a deeper understanding of what works, what doesn’t, and where to optimize for maximum growth.

Conversion Rate Optimisation (CRO)

Turning visitors into customers requires strategy—and at Web Hawkes, we specialize in Conversion Rate Optimisation. We evaluate your website’s structure, user journey, landing pages, and content to identify barriers to conversion. Through A/B testing, UX improvements, and data-backed adjustments, we help you increase leads, sales, and overall performance.

Call Tracking

Understanding where your calls come from is essential for measuring campaign success. Web Hawkes offers advanced Call Tracking solutions that monitor incoming leads, track user sources, and capture valuable insights. With call tracking, you can identify which marketing channels drive the most engagement and optimize accordingly.

Reporting and Dashboards

At Web Hawkes, we provide clear, comprehensive Reporting and Dashboards that give you real-time visibility into your marketing performance. Our custom dashboards present key metrics—traffic, conversions, ROI, user behavior—so you can easily track progress and make informed decisions. We turn complex data into simple, visual insights.

Google Analytics

Our Google Analytics services help you fully understand your website’s performance. From setup and configuration to advanced tracking and event monitoring, Web Hawkes ensures your analytics account provides accurate, meaningful data. We analyze reports to identify growth opportunities and guide your marketing strategy with confidence.

Google Tag Manager (GTM)

At Web Hawkes, we streamline your tracking setup with Google Tag Manager. We configure tags, triggers, and variables to track events, conversions, and user interactions without complicated code changes. GTM ensures accurate data collection and gives you flexibility to test and optimize tracking effortlessly.